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Interesting to think about how this would translate to a medical context. Easier to see from a concierge medicine standpoint but everyday primary care or ERs would be challenging. Also not necessarily the point of medicine to get "customers"? But more people coming back to the doctor reguarly = less disease overall which is the goal. Reducing friction points (insurance, scheduling, etc.) would be a good place to start in order to get medicine from 3 --> 4/5 star experience for most people and companies like ZocDoc do a good job of this. However going up from 5...hmm...

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